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Expected outcomes:

  • Impacts of various sustainability and behavioural innovations in a real-life test environment targeting tourists
  • Insights into guest reactions on sustainability features
  • Comprehensive data and information that can be shared with other hotels and translated to all types of spaces (e.g., residential, offices, retail)

What we measure:

  • Environmental impacts of various interventions e.g., energy use, water use, air quality, waste, CO2 emissions
  • Guest response and experience: willingness, behaviour, awareness, spillover behaviour in the city and at home
  • The green business case(s) for the innovations tested and the room concept


OPEN CALL FOR EXPRESSIONS OF INTEREST! Do you have an innovation or idea to contribute to creating the most sustainable hotel experience in the world? Submit an Expression of Interest to participate in this project here.  

We are searching for partners with ideas and innovations focused on the following:

  • Creating a sustainable hotel room (for example, by using energy and water saving devices, circular materials, biophilic elements, and more)
  • Inspiring and measuring sustainable behaviour outside the hotel room (for example, measures that inspire hotel guests to make more sustainable decisions while traveling, and when they arrive back at home, and innovations for measuring this)

Eligibility & Criteria:

-Innovations of all types and levels of maturity will be considered. We select innovations through an independent process and choose innovations that best match the objectives of the project

-We are seeking partners interested in actively implementing and testing sustainability impacts through the Living Lab

-Innovations should have a high potential for scale up


This project has been selected as part of the Booking Cares Fund. More info about the Booking Cares Fund can be found here. If you have questions about the Expression of Interest, please email Sarah.

Key Impact All impact areas
Test Building Amsterdam
Duration 6 months
Environmental Energy, water and waste savings
Economic Business cases
Social Sustainable behaviour

Research Reports

Download information about this project.

Ready to make an impact?